后危机时代,中国面临由生产大国向消费大国的重大转型,正在步入消费主导的时代,而消费者权益保护显然是一个迫切而又关键的问题。因此,本文通过构造消费者与商家之间的动态博弈模型,分析消费者和商家之间的利害关系,以及消费者权益难以得到维护的主要原因,文章最后为更好地保护消费者权益提出了一些建议。 In the post-crisis era, China is facing a major transformation from a big producing country to a consuming big country and is entering a consumer-led era. The protection of consumers’ rights and interests is obviously an urgent and crucial issue. Therefore, this article constructs the dynamic game model between consumers and merchants, analyzes the relationship between consumers and merchants, and the main reasons why consumers ’rights and interests are hard to maintain. Finally, the article puts forward the suggestions for better protection of consumers’ rights and interests some advices.