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1、引言 从旅游业的行业构成来看,直接为旅游者服务的行业包括5个组成部分:接待餐饮业、交通业、旅行社业、吸引物业和旅游地组织业。这5个行业专门为旅游者提供吃、住、行、游、娱、购“六大要素”的服务。作为旅游生产力要素科技创新的基本领域,旅游资源与产品的创新是旅游科技创新的重要内容。为了丰富旅游者的旅游活动,使旅游者在旅游过程中以最低的成本投入获得最大的收益,旅游业应当不断拓展内涵,在旅游服务的项目、内容、形式、方法及其效应的组织、安排等方面进行深化,从而使整个旅游业脱离“走走看看、玩玩乐乐”的低层次水平。
1, Introduction According to the industry composition of tourism, the industry that directly serves tourists includes five components: reception of catering, transportation, travel agency, attraction of property and tourism organization. These five industries specifically for tourists to provide food, housing, transportation, travel, entertainment, purchase “six elements” service. As the basic field of scientific and technological innovation of tourism productivity factors, the innovation of tourism resources and products is an important part of tourism science and technology innovation. In order to enrich the tourism activities of tourists and make tourists gain the maximum benefits in the process of traveling with the lowest cost, the tourism industry should continuously expand the connotation, organize and arrange the projects, contents, forms, methods and effects of tourism services And other aspects of deepening, so that the entire tourism industry from the “go look, play fun” low level.