我国大大众传媒已经告别了精英文化时代,开始步入了大众文化时代。在这样一个重视娱乐的年代,为了配合大众文化时代的到来,传媒的运作方式、运作重点和运作规则都发生了一系列根本性的改变,开始在一些地方追求娱乐化。新闻的娱乐化是伴随着社会的发展而产生与发展起来的。本文是从娱乐的视角,分析了角体育新闻报道原因,现状以及存在的问题及我们可以采取的措施。 China’s mass media have bid farewell to the elite culture era, began to enter the mass culture era. In such an era of emphasis on entertainment, in order to cope with the arrival of the mass culture era, a series of fundamental changes have taken place in the mode of operation, operational focus and rules of operation of the mass media and the pursuit of entertainment in some places began. The entertainment of news is produced and developed along with the development of society. This article is from the perspective of entertainment, analysis of sports news reports reasons, the status quo and the problems and the measures we can take.