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本文运用logistic模型,研究影响大学生对互联网保险消费意愿的影响因素,发现互联网保险存在的问题,进而合理的解决互联网保险的问题,结论表明,解决保险业存在问题的根本是需要提高保险公司的服务,加强政府的管理力度,提高互联网技术的,保障互联网运行的安全,提高大学生消费者对互联网保险的认知度。
This paper uses logistic model to study the influencing factors of undergraduates’ willingness to spend on internet insurance, find out the existing problems of internet insurance and solve the problem of internet insurance reasonably. The conclusion shows that the fundamental problem of solving the insurance industry is to improve the service of insurance companies , Strengthen the management of the government, improve the Internet technology, ensure the safety of Internet operation, and enhance the awareness of undergraduates in Internet insurance.