《中国企业家》2017年第10期封面故事《松井忠三“复活”无印良品》无印良品即无品牌的好物,创始人的初衷提倡无品牌的精简,却把无品牌做成了一门品牌哲学。设计思潮的变革,一直是有奄可循的,论深度和坚持,无印良品绝对值得尊敬。随着消费升级,都市人群一度在物欲横流中迷失自我,甚至被品牌的标签控制着虚荣的品位。而无印良品的问世,代表着单纯、 “Chinese Entrepreneurs” 2017 tenth cover story “Matsui loyalty” “resurrection ” Muji “Muji ” brandless good, the original intention of the founder to promote non-brand streamlining, but no brand made A brand philosophy. Changes in the design trend has always been the case, on the depth and perseverance, Muji absolutely deserved respect. With the escalation of consumption, the urban population was once lost in materialistic self, and even controlled by the label of the brand vanity grade. Without the advent of Indigo, represents a simple,