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红色文化具有三个本质特征:马克思主义的根本指导思想、中国共产党的领导以及为人民谋解放和幸福的宗旨。这决定了红色文化在当前全面建设小康社会、构建社会主义和谐社会的进程中依然能发挥其强大的功能。近几年,山东省在挖掘、整合、宣传红色文化资源,创新红色文化品牌,加强红色文化教育,促进红色文化产业发展等方面都取得了很大的成绩。但在红色文化基本理论研究、宣传和管理等方面也存在一些不足。针对这些不足,我们认为要以马克思主义为指导,坚持以人为本的根本原则,加大红色文化基本理论研究力度、加强红色文化科学管理、加大红色文化宣传力度、加强红色文化产业发展,并将红色文化融入人们的实践行为中,从而不断提升人民的思想道德水平,发挥其在建设社会主义核心价值体系中的重要作用,最终为社会主义经济、文化、社会全面发展提供精神动力和智力支持。
The red culture has three essential characteristics: the fundamental guiding ideology of Marxism, the leadership of the Chinese Communist Party and the purpose of seeking liberation and happiness for the people. This determines that the red culture can still exert its powerful functions in the current process of building an overall well-to-do society and building a harmonious socialist society. In recent years, Shandong Province has made great achievements in excavating, integrating and promoting the red cultural resources, innovating the red cultural brand, strengthening the red cultural education and promoting the development of the red cultural industry. However, there are still some shortcomings in the basic research, propaganda and management of red culture. In view of these deficiencies, we think we should take Marxism as the guide, adhere to the fundamental principle of people-oriented, increase the research on the basic theory of red culture, strengthen the scientific management of red culture, intensify the promotion of red culture, strengthen the development of red culture industry, and red Culture into people’s practice and practice, so as to continuously improve people’s ideological and ethical standards and give play to their important role in building a socialist core value system, and ultimately provide spiritual and intellectual support for the all-round economic, cultural and social development of the socialist economy.