王跃斌(中国王力集团公司董事长):我觉得精锐纵横的营销策划工作有三大特点:一是全面性与系统性、无论是品牌规划、专业销售、营销管理、广告传播以及平面设计,做得很全面很系统。二是实战性,我们营销管理层、营销基层人员以及经销商与精锐纵横沟通,很容易产生共鸣。三是精锐纵横从上到下,人都很实在,不虚不浮。这次王力集团与美国丹弗石油公司全面合作,负责丹弗润滑油在中国市场的推广,我们再次选择了精锐纵横。范良鑫(商洛市福尔康食品有限公司总经理): 我们公司2004年聘请北京精锐纵横营销顾问有限公司进行全程营销策划。该公司总经理王海鹰亲赴市场一线,凭借其丰富的营销策划经验,针对福尔康公司的产品特色与销售状况,提出了科学的营销策划方案。周学东(原柯达中国有限公司品牌经理):我和海鹰认识很久 Wang Yuebin (Chairman of China Wangli Group): I think there are three major characteristics in the marketing planning work: First, comprehensiveness and systematicness, both in brand planning, professional sales, marketing management, advertising and graphic design. Very comprehensive system. Second, the actual combat, our marketing management, marketing staff and distributors and vertical and horizontal communication, it is easy to resonate. Third, elite aspect from top to bottom, people are very real, not empty. The Wang Li Group and the United States Denver oil company in full cooperation, responsible for the promotion of Danfoss lubricants in the Chinese market, we once again chose the elite aspect. Fan Liangxin (Shangluo City Fuer Kang Food Co., Ltd. General Manager): Our company in 2004 to hire Beijing Jingrui aspect Marketing Consultants Ltd. for the entire marketing plan. Wang Haiying, the general manager of the company, went to the front line of the market and, with his rich experience in marketing planning, proposed a scientific marketing plan in response to the product features and sales status of Falcon. Zhou Xuedong (formerly Kodak China Co., Ltd. Brand Manager): I know a long time with Seahawks