最近上海一些“老字号”企业为拓展异地市场,在进行连锁经营时遇到了一些问题,给企业带来诸多困惑。不过在困惑中有一点值得欣慰的是商标特许经营这种形式在政府行政管理部门的大力宣传下已悄然被一些企业所接受。 Recently, some “old and famous” enterprises in Shanghai have encountered some problems during the chain operation in order to expand their markets in different places, which has brought many confusion to the enterprises. However, it is a bit of relief to be puzzled that this form of trademark franchise has been quietly accepted by some enterprises under the vigorous propaganda of the government administrative departments.