论文部分内容阅读
无论什么时候,大客户都是广告经营企业生存的命脉,拥有大客户的数量也是衡量广告公司企业实力的重要参照。同时,由于大客户在行业中的引领地位,为广告公司提供了锻炼专业化服务队伍,树立规范动作榜样的最好平台。因为行业特征,房地产项目注定要比其它类型产品生命周期短,大盘长则若千年,中小型楼盘短则一至两年,大多数消费者一生的选择也只这么一次或两次,从而定义了它作为大宗商品极强的时效性和消费的高理性特点。开发商要在有限时间内迅速建立项目形象,达到销售目的,于是对广告公司的专业化服务提出了更高要求。在服务双汇国际花园1000亩大盘的过程中,智信广告对此感触甚深。
No matter what time, large customers are the lifeblood of advertising business survival, with the number of large customers is also an important reference to measure the strength of advertising companies. At the same time, due to the leading position of big clients in the industry, it provides the advertising company with the best platform for training professional service teams and setting an example for standard actions. Because of industry characteristics, real estate projects are destined to have shorter life cycles than other types of products, with long market lengths of a few years and small to medium sized properties of just one to two years. Most consumers have only one or two lifetime choices, defining it As the highly time-critical commodities and consumer rational characteristics. Developers to quickly establish a project within a limited time image, to achieve sales goals, so the advertising company’s professional services put forward higher requirements. Shuanghui International Garden in the service of 1,000 acres of tape in the process, Wisdom letter ad deeply touched by this.