一直以来,传统广播基本上依靠广告播出获得一次性利润,盈利模式单一。在媒体融合的背景下,要巩固和提升市场价值,广播媒体就必须将“以时间换广告”的经营思路转变为“以服务换用户”的理念,为用户提供个性化 All along, the traditional broadcast basically rely on advertising to obtain a one-time profit, a single profit model. In the context of media convergence, in order to consolidate and enhance the market value, the broadcast media must change its business philosophy of “advertising in time to advertising” into a concept of “service-for-service” to provide users with personalized