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传统的电子商务模式逐步转移到“微商”经营模式上来,“微商”模式迅速地发展起来。这不仅为中小企业提供了一个新的营销活动平台,而且使国内不同的品牌商和厂商更加容易接触广大的消费者。然而,由于微商的营销体系机制尚未发展健全,不少企业和品牌商们面临着许多难以预测的风险。基于此,本文说明了微商的发展现状,分析了其存在的潜在风险,并提出了相应的对策与建议。
The traditional mode of e-commerce has gradually shifted to the “micro-business” mode of operation, and the mode of “micro-commerce” has been rapidly developed. This not only provides SME with a new platform for marketing activities, but also makes it easier for different domestic brands and manufacturers to reach out to consumers. However, as the micro-marketing system has not yet developed sound mechanism, many businesses and brands are facing many unpredictable risks. Based on this, this paper describes the current situation of the development of micro-commerce, analyzes the potential risks, and puts forward corresponding countermeasures and suggestions.