论文部分内容阅读
7月6日,在北京香格里拉大饭店由《商业价值》杂志主办的移动互联网创新大会上,大众点评网创始人张涛和美团网创始人王兴对自身发展历程的解读,让人们对其存在的价值有了更深一层的认识。作为中国领先的本地生活消费平台,大众点评做团购属于后来居上。让张涛感到惊喜的是,近日在上海国际电影节上,大众点评也获得了一个奖项。诧异之余,张涛了解到原来是因为团购对于中国票房的整体贡献。作为一种商业模式,团购可能还没有显现出它自身的魅力。尤其是在“千团大战”之后,团购网站早已不是多赢的时代。但从满足大
On July 6th, at the Shangri-La Hotel, Beijing, organized by the “Commercial Value” magazine hosted the Mobile Internet Innovation Conference, the public commentator Zhang Tao and the founder of the US Mission Network Wang Xing’s interpretation of their own development history made people feel their presence. There is a deeper level of understanding of value. As the leading local consumer platform in China, the public commentary is group membership. What surprised Zhang Tao was that at the Shanghai International Film Festival recently, the public comment also won an award. Unusually, Zhang Tao learned that it was because of the overall contribution of group buying to the box office in China. As a business model, group buying may not yet show its own charm. Especially after the “Cyber Regiment Wars,” the group-buying website has long been an era of no-win. But from satisfying large