微电影,一个伴随微博、微小说、微信而来的“微时代”的又一个新宠,近几年的发展可谓如鱼得水。究其原因,笔者认为大致有互联网技术、社会传播语境和大众消费文化三个层面的原因,但最重要的还是大众消费时代的到来所形成的消费文化理念使得微电影能够在各大媒介平台璀璨夺目。 Micro-film, a micro-blog, micro-fiction, WeChat from the “Micro era” is another new favorite, the development in recent years can be described as a duck. The reason, I think roughly the Internet technology, social communication context and the mass consumer culture three levels of reasons, but the most important thing is the arrival of the mass consumption era formed by the concept of consumer culture allows micro-film in the major media platforms Bright and dazzling