《史记·货殖列传》作为一部战国到秦汉的商品经济史， 描绘了当时的经济发展水平及变化情况， 体现了商品经济发展的轨迹。本文阐述了其反映出的中国古代早期市场理论。主要内容包括市场预测理论、商品购销理论、经济效益评价理论。文章认为， 早在战国、秦汉时期， 便已涉及到商品流通中的一些规律性问题， 市场预测成为商品买卖的重要依据， 同时强调商品价格随供求关系变动而变化， 直观地指出了价值规律在商品生产和流通中的作用， 并且从微观角度， 具体到某一生产者、商业经营者的利润来评价其经济效益 As a history of commodity economy from the Warring States Period to the Qin and Han dynasties, Historical Biography of Merchants listed the level of economic development and changes at that time and reflected the track of commodity economy development. This article elaborates on its reflection of ancient Chinese early market theory. The main contents include market forecasting theory, product purchase and sale theory, economic benefit evaluation theory. The article argues that as early as the Warring States and the Qin and Han Dynasties, some regularities in the circulation of commodities have been involved. Market forecasting has become an important basis for the trading of goods. At the same time, the emphasis has been placed on the changes in commodity prices as a function of the supply and demand changes, Commodity production and circulation of the role, and from a micro perspective, specific to a producer, the profits of business operators to evaluate their economic benefits