央视《交易时间》栏目是中央电视台的一档大型直播节目,每个交易日分上下午两个时段播出,由北京演播室和上海演播室完成。节目定位在第一时间对股市、期市、汇市、金市等资本市场进行实时播报、现场分析、权威解读,内容涵盖资本市场的各个层面。目前,我国电视媒体对节目普遍采用收视率作为节目传播效果的最重要评价指标,而收视率调查是没有针对性、无差别化的随 CCTV “trading hours” section is a large-scale CCTV live broadcast, each trading day and afternoon broadcast two hours, completed by the Beijing studio and Shanghai studio. Program positioning in the first time on the stock market, futures markets, foreign exchange markets, gold markets and other capital markets in real time broadcast, on-site analysis, the authority of the interpretation, covering all aspects of capital markets. At present, the television media in our country generally use the audience rating as the most important evaluation index of the program communication effect, and the audience rating survey is not targeted and undifferentiated