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随着中国社会文明进程的演变,电视文化已走出象牙塔,融入广大民众的社会生活之中,成为社会文化不可或缺的重要组成部分。在当今世界多元文化并存发展的情况下,电视文化以其可视性、包容性、通俗性、商业性、消费性、娱乐性产生愈来愈大的社会影响,决定了其在社会主义文化大发展大繁荣中发挥着不可替代的作用。本文试图就电视文化的功能效应、基本力点和理想构建等问题作一些探讨与分析。
With the evolution of social civilization in China, television culture has come out of the ivory tower and integrated into the social life of the general public. It has become an indispensable part of social culture. In the coexistence of multiculturalism in today’s world, television culture has a growing social impact with its visibility, inclusiveness, popularity, commerciality, consumption and entertainment. It has determined that in the socialist culture Development and prosperity play an irreplaceable role. This article attempts to make some discussions and analyzes on the functional effects, basic strengths and ideal construction of TV culture.