市场营销的新趋势——绿色营销任春华陈驭涛一近年来，在现代物质文明创造的过程中，生态环境失衡恶化、资源、能源危机、环境污染、人口膨胀等问题，越来越困扰人类生存现状，阻碍了社会进步与发展。１９７２年罗马俱乐部提出“成长的极限”，报告提醒世人重视资源的有限... New Trend of Marketing - Green Marketing Ren Chunhua Chen Yutao In recent years, in the process of creating modern material civilization, the problems of ecological environment imbalance worsening, resources, energy crisis, environmental pollution and population expansion have plagued humankind more and more The status quo impedes social progress and development. Rome Club in 1972 raised the “limit of growth,” the report reminds the world that resources are limited ...