每年英国洗衣机市场销量接近250万部,零售额超过750亿英镑。过去许多年均取得7%左右的强劲增长,但是消费者购买行为模式正发生显著的变化。特别是,大容量的机器越来越流行,客户更在意洗涤性能和节能因素。推出新品当 Dyson 推出新款机型 Contrarotator之际,它的市场目标是确保该机型成为该细分市场的最畅销产品。为了迎 The UK washing machine market each year nearly 2.5 million sales, retail sales of more than 75 billion pounds. Over the past many years have achieved about 7% strong growth, but consumer buying behavior is undergoing significant changes. In particular, large-capacity machines are becoming more popular and customers are more concerned with washing performance and energy saving. Introducing New Products When Dyson introduced its new model, the Contrarotator, its goal was to ensure the model was the best-selling product in the segment. In order to welcome