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近年来,“公共外交”作为提升国际传播力的一个重要途径,逐渐从学术探讨层面扩展到实践领域。中国的主流媒体在开展公共外交方面具有独特优势。党的十八大以来,以习近平同志为总书记的党中央提出一系列重要对外战略思想、外交理念,引领中国外交航向。本文以新华社等国内主流媒体近年来开展的公共外交活动为例,对主流媒体通过公共外交提升我国国际传播力的理论与实践进行初步思考。
In recent years, “public diplomacy”, as an important way to enhance the international communication power, has gradually expanded from the academic exploration level to the practical field. China’s mainstream media has unique advantages in public diplomacy. Since the 18th CPC National Congress, Comrade Xi Jinping has put forward a series of important foreign strategic and diplomatic ideas with the party Central Committee with General Secretary as its general secretary, leading the Chinese diplomatic alignment. This article takes Xinhua News Agency and other domestic mainstream media in recent years to carry out public diplomatic activities as an example, the mainstream media through public diplomacy to enhance China’s international communication ability of the theory and practice of the initial thinking.