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从打官司到“打架”、抢渠道,凭着“怕上火就喝王老吉”的广告语红遍大江南北的红罐凉茶的争夺战不断“上火”被誉为“中国商标第一案”的“王老吉”商标使用权纷争,并没有因中国国际经济贸易仲裁委员会的一纸裁决书而告终,其影响仍在持续发酵,从打官司到“打架”、抢渠道,凭着“怕上火就喝王老吉”的广告语红遍大江南北的红罐凉茶的争夺战不断“上火”。
From the lawsuit to the “fight ”, grab the channel, with “afraid to get angry to drink Wanglaoji ” advertising slogans popular red and green north and south of the bottle of herbal tea battle continuously “lit” is known as The first case of Chinese trademark “” Wang Lao Ji “dispute over the right to use the trademark has not ended due to a paper decision of China International Economic and Trade Arbitration Commission, and its impact is still continuing to be fermented. From litigation to” fighting “, Grab the channel, with ” afraid to get angry to drink Wanglaoji “advertising slogans popular red and green cans north and south of the battle for the war tea ” lit ".