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与欧美国家相比,国内保险行业的IT 技术应用尚处于分散和缺乏规范状态,客户数据的收集和分析尤显不足,客户服务水平参差不齐。如果说国内保险业目前还可凭借国内外保险体制和行业规范的差异保持微弱优势,那么一旦加入 WTO,国内保险业就必须与实力雄厚的国外同业对手在同一份市场展开争夺,考虑到国内保险业差强人意的客户服务水平,未来的竞争态势未免令人感到心虚气短。无形压力之下,信息技术在国内保险行业的应用推广格外迅速,客户信息的价值挖掘更成为空前热烈的话题。现在,国内大型保险公司纷纷建立了客户服务体系,中国人寿、太平洋保险、平
Compared with the European and American countries, the application of IT technology in the domestic insurance industry is still fragmented and lack of standardization. The collection and analysis of customer data is especially inadequate, and the level of customer service is uneven. If the domestic insurance industry can still maintain a slight advantage by virtue of the difference between domestic and international insurance systems and industry standards, once the domestic insurance industry joins the WTO, the domestic insurance industry must compete with the powerful foreign counterparts in the same market. Taking into account the domestic insurance Poor customer service levels, the future competitive situation is unpleasant feeling short of breath. Invisible pressure, the application of information technology in the domestic insurance industry is particularly rapid promotion, the value of customer information mining has become an unprecedented topic. Now, large domestic insurance companies have established a customer service system, China Life Insurance, Pacific Insurance, Ping