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发行量、覆盖率、收视率等数据只反映了媒体之间“量”的差距,却忽略了“质”的差异。我们需要一个能够真正反映媒体价值的指标——影响力!——中国传媒大学副校长丁俊杰首届“影响力营销高峰论坛”在京召开2005年6月19日,北京龙城皇冠假日酒店,由中国传媒大学与中央电视台联合主办的“影响力营销高峰论坛”在这里召开,大会吸引了国内企业、广告公司、业内专家、媒体、高校学者共400多人参加,央视名嘴王小丫、白岩松主持会议。随着大众传播业的蓬勃兴旺,媒体本身所进发的影响力正在日益影响着经济和社会的发展。无论从自身发展需要还是履行社会责任的角度出发,中国媒体都进入了营销影响力以及利用本身影响力
Circulation, coverage, ratings and other data only reflects the “volume” gap between the media, but ignores the “quality” of the difference. We need an indicator that truly reflects the value of the media - influence! Ding Junjie, Vice Chancellor of Communication University of China First “Influential Marketing Summit” was held in Beijing On June 19, 2005, the Crowne Plaza Beijing Dragon City, The influential marketing summit forum co-sponsored by the Media University and CCTV was held here. The conference attracted more than 400 domestic enterprises, advertising agencies, industry experts, media and scholars from universities and colleges. More than 400 people from CCTV’s leading mouths, such as Wang Xiaoya and Bai Yansong, presided over the conference. As the mass media industry thrives, the influence of the media itself is increasingly influencing economic and social development. In terms of their own development needs or to fulfill their social responsibility point of view, the Chinese media have entered the marketing influence and use their own influence