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新媒体的快速发展带动了一系列微博、微信等自媒体平台的发展,同时也带来了如网络直播等的新发展形式。网络直播具有高互动性。2016年是网络直播行业快速发展的一年,如今的直播平台已经进入了“随走、随看、随播”的3.0移动视频直播时代,可让越来越多的平民参与直播并分享自己的生活,全民直播渐成趋势。网络直播的即时性、高互动性和较强的真实性都凸显了它的优势,它能让文化更快地传播。本文以广西艺术学院校园文化艺术节“艺苑杯”为例,分析新闻传播在网络直播下的改变和影响。
The rapid development of new media has led to the development of a series of self-media platforms such as Weibo, WeChat and other new forms of development such as webcasting. Webcast is highly interactive. 2016 is a year of rapid development of the webcasting industry. Nowadays, the live broadcasting platform has entered the 3.0 mobile video broadcast era of “Go, Go, Go”, allowing more and more civilians to participate in the live broadcast and sharing Live their own, universal live gradually become a trend. The immediacy, high interactivity and strong authenticity of live webcasts underscore its advantages and make it faster for culture to spread. This article takes the campus culture and art festival of Guangxi Arts University as an example to analyze the change and influence of news and communication under the network broadcast.