影视艺术媒介产品是文化产业价值链中的核心内容,而影视艺术传播的最终目的就是要实现价值的转变。人们在针对影视文本进行解读的过程中同时兼具消费者与生产者的身份。人们消费的不单单是影视艺术的物质产品,更是精神产品。影视艺术传播价值是在沟通、交流互动之间产生的,影视艺术生存与消费之间 Film and television art media products are the core content of the cultural industry value chain, and the ultimate goal of film and television art communication is to realize the change of value. People in the interpretation of the text of the film both in the consumer and producer identity. What people consume is not only the material products of film and television arts, but also the spiritual products. Film and television art is the value of communication in the exchange, interaction between generated, film and television art between the existence and consumption