任何一项新闻传播活动,都以达致最大的传播效果为目标。新闻联动就是在新闻实践中推出的旨在提升传播效果的跨媒体联合新闻报道活动,即是报纸、电视、广播等媒体,围绕一个主题、人物或事件,协同开展的新闻传播活动。新闻联动从它形成的机制看,可以分为有组织联动和无组织联动两大类。无组织联动是新闻活动中常见的现象,它是自发产生的,没有统一的传播主题 Any one of the news dissemination activities aims at achieving the maximum dissemination of results. News linkage is a cross-media joint news report launched in the practice of journalism aimed at enhancing the dissemination effect. It refers to the news media activities of newspapers, television, radio and other media, which are coordinated around a theme, person or event. News linkage mechanism from the formation of it, can be divided into two types of organized and unorganized linkage. Unorganized linkage is a common phenomenon in news activities. It is spontaneous and has no uniform communication theme