一汽-大众奥迪“China.Land of quattro见地未来”整合营销战略启动及推广活动开启四驱轿车历史1977年2月,在芬兰位于北极圈的森林中,一支奥迪测试车队为了测试基于奥迪100研发的一系列147 kW前驱原型车而在冰天雪地中辗转前行。车队中有一位年轻的工程师约尔格·本辛格驾驶着大众lltis越野车,起初他还担心自己这款55 kW的“小”越野车会跟不上那些动 FAW-Volkswagen Audi “China.Land of quattro see the future” Integrated marketing strategy start-up and promotion Open four-wheel-drive sedan history In February 1977, in Finland in the Arctic forest, an Audi test fleet in order to test based on A series of 147 kW precursor prototypes developed by the Audi 100 are rolling in the snow and ice. Jolly Behninger, a young engineer in the convoy, is driving a Volkswagen lltis sport utility vehicle. At first he worried he would not be able to keep up with the 55 kW SUV