随着国际上环境保护意识的增强，人们的思维方式、价值观念以及消费心理、消费行为均发生了重大变化。对商品的安全性、可靠性以及卫生和环境保护的要求越来越高。在关税税率不断降低和非关税壁垒不断拆除的情况下，绿色贸易壁垒适时而出，成为发达国家保护国内市场的重要手段? With the increasing awareness of environmental protection in the world, people’s thinking, values, as well as consumer psychology, consumer behavior have undergone major changes. There is an increasing demand for the safety and reliability of products and the health and environmental protection. With the continuous reduction of the tariff rate and the constant removal of non-tariff barriers, green trade barriers emerge in due time and become an important means for the developed countries to protect the domestic market.