商贸展有它自己的规则。那些准备参展的公司经常自己设计、策划和建造他们的展台,但是,大多数情况下,他们还会借助广告公司和招牌公司来设计并打造它们。设计一个成功的商贸展台需要许多做很多不同的工作,而且,由于空间有限,我将集中介绍一些照明方面的知识,特别是商贸展上的照明标志设计和结构。设计优良的商贸展台照明灯会吸引昆虫——以及人类。从心理学角度来说,我们不愿意进入一间黑暗的房间,是因为我们不知道那儿是否埋伏着惊喜,而如果是一间亮着灯的房间,就意味着我们可以安全地打 Trade show has its own rules. Companies preparing for the show often design, plan and build their own booths, but in most cases they also use advertising agencies and sign-up companies to design and build them. Designing a successful trade show booth requires a lot of different things to do and, because of limited space, I will focus on lighting knowledge, especially the design and structure of lighting signs at trade fairs. Well-designed trade fair booth lighting attracts insects - and humans. From a psychological point of view, we are reluctant to enter a dark room because we do not know if there is an ambush, and if it’s a room with a light, it means we can safely hit