2010南非世界杯正在如火如荼地进行中,并毫无疑问地成为最受关注的全球焦点。而在绿茵场外,各大汽车厂商更是纷纷引爆体育营销“争霸战”。对此,业内人士指出,体育营销就像一把利剑的双刃,运用得当则所向披靡,稍有不慎则可能满盘皆输。不难看到,要在这场“没有硝烟的战争”中脱颖而出绝非易事。对于广大的车企而言,世界杯营销究竟是机遇还是鸡肋?该如何找到适合自己的模式,从而实现小投入 The 2010 World Cup in South Africa is underway in full swing and has undoubtedly become the world’s most watched global spotlight. In the pitch, the major car manufacturers have even detonated sports marketing “hegemony war ”. In this regard, the industry pointed out that sports marketing is like a double-edged sword, the use of properly invincible, a little careless may be full lose. Not hard to see, to stand out in this “war without smoke” is not easy. For the majority of car prices, the World Cup marketing is an opportunity or tasteless? How to find their own mode, in order to achieve a small investment