以江苏电视台城市频道的《南京零距离》为开端,民生节目曾一夜之间“千树万树梨花开”。但是,随着民生节目的爆炸式增长,民生理念已由“最初的先锋时尚逐渐演变为一座座乱采滥挖的收视金矿”。人们对民生节目的新鲜感不再,加之很多节目内在动力不足、同质竞争、内容琐碎、泛娱乐化等现象严重, To Jiangsu TV station city channel “Nanjing zero distance” as the beginning, people’s livelihood programs overnight “trees and trees pear blossoms ”. However, with the explosive growth of people’s livelihood programs, the concept of people’s livelihood has gradually evolved from a “pioneering fashion to a gold-receiving viewing mine.” People’s livelihood programs no longer fresh, combined with many programs inherent lack of motivation, homogeneity, content trivial, pan-entertainment phenomenon is serious,