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随着经济的发展与物质生活水平的提高,社会精神文明与思想道德文明的建设成为人们越来越关注的焦点问题。中央电视台社会与法频道的主打栏目《道德观察》以精良的制作、贴近日常生活的节目内容与丰富多样的形式设置收获大批稳定受众,成为道德类电视栏目的主力军。这类电视栏目的播出正潜移默化地影响着受众,引导受众树立正确的道德观念,从而推动社会道德文明的建设。
With the development of economy and the improvement of material living standards, the construction of social spiritual civilization and ideological and moral civilization have become the focus issues that people pay more and more attention to. CCTV Social and Legal Channel’s main section, “Ethics Watch” to sophisticated production, close to the daily life of the program content and rich variety of forms set to harvest a large number of stable audience, as the main force of ethics TV column. The broadcast of such television columns is a subtle influence on the audience, guide the audience to establish the correct moral values, so as to promote the construction of social moral civilization.