景点名称具有自己的特点和功能,包含了丰富的历史文化知识。景点名称的零翻译有助于实现中国文化的输出。随着我国旅游事业的蓬勃发展,越来越多的外国人来到中国观光旅游。现代旅游业是一种典型的文化输出行为。因此,译者作为文化的中介者,在翻译景点名称时,应该设法保留景点名称的文化信息或者增加景点名称背后的文化背景知识,输出中国文化。 Attraction name has its own characteristics and functions, contains a wealth of historical and cultural knowledge. Zero translation of the names of attractions helps to achieve the output of Chinese culture. With the vigorous development of tourism in our country, more and more foreigners come to China for sightseeing. Modern tourism is a typical cultural output behavior. Therefore, as a cultural intermediary, the translator should try to preserve the cultural information of the scenic spot name or increase the cultural background knowledge behind the scenic spot name in order to export the Chinese culture.