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当今房地产业炙手可热,无数楼盘如雨后春笋遍布全国各大小城镇。房产开发商们无不使出浑身解数吸引购房者的眼球,其中广告宣传是整个房产促销中不可或缺的重要一环。广告的作用在于将该楼盘的相关信息传递给目标消费群,因此广告的优劣直接决定该楼盘的销售业绩。好的房地产广告既要有出神入化的创意,又要有顺应大众传统的元素;既要有意味隽永的文辞,又要有实实在在的焦点诉求;还要考虑是否有视觉冲击力。本文结合全国各地楼盘的广告语实例对房地产广告的创意得失试作分
Today’s real estate industry is hot, numerous real estate mushrooming all over the country towns and cities. Real estate developers are all trying their best to attract the attention of home buyers, advertising which is an integral part of the entire property promotion is an important part. The role of advertising lies in the real estate related information passed to the target consumer group, so the merits of ads directly determine the real estate sales. Good real estate advertising requires both creative ideas and elements that conform to popular traditions. Both meaningful essays and real focus should be given, and visual impact should also be considered. This article combined with real estate advertising examples all over the country of real estate advertising creative gains and losses for the trial points