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2013年,一个崭新的概念项目—南非美钻项目,在中国珠宝行业首次亮相,并随即成为业界讨论的热点。且在2014年~2016年珠宝市场并不十分乐观的大环境中,能保持稳步增长的漂亮成绩,实属不易。独到的销售卖点、创新的营销思路,及有力的突破点,都是南非美钻项目成为热点的关键要素。
In 2013, a brand new concept project, the South African Diamond Project, made its debut in the Chinese jewelry industry and immediately became a hot topic in the industry. And in the 2014 ~ 2016 jewelry market is not very optimistic about the environment, to maintain steady growth of the beautiful achievements, it is not easy. Unique sales selling point, innovative marketing ideas, and a strong breakthrough point, South Africa Diamond Project are the key elements of the hot.