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近几年来,互联网络技术的不断发展以及愈加严峻的就业形势使得越来越多的大学生选择通过微信平台进行自主创业,微信朋友圈给大学生创业者提供了稳定的客户群和良好的营销渠道,然而,微商创业在蓬勃发展的同时也显现出越来越多的问题,大学生创业者要想在激烈的竞争中生存发展,就必须在创业过程中通过不断的服务创新,来打造自身的竞争优势,走好自己的创业之路。
In recent years, the continuous development of Internet technology and the increasingly severe employment situation make more and more college students choose to start their own businesses through the WeChat platform. WeChat circle of friends provides a stable customer base and good marketing channels for college entrepreneurs. However, the development of micro-business in the booming also shows more and more problems, college students in order to survive in the fierce competition, we must start in the process of continuous service innovation, to create their own competition Advantages, take a good start their own way.