作为中国广告业最高级别的行业协会,中国广告协会始终对中国广告业的现状及发展前景有着密切的关注和认真的思考。中国广告行业的发展,一方面是突飞猛进的,而另一方面却始终潜藏着各种各样的危机。最为重要的是,本土的广告公司能够具有很好的核心竞争力和可持续发展力,以及很强 As the highest level of China’s advertising industry associations, China Advertising Association has always been the status of China’s advertising industry and development prospects have close attention and serious consideration. The development of China’s advertising industry, on the one hand, has progressed by leaps and bounds, while on the other hand, it has always lurked various crises. Most importantly, local advertising companies can have very good core competencies and sustainability, as well as strong