直营式、加盟式和批发式是这几年普洱茶营销最常见的方式。很多普洱茶企业有雄厚的基地,有崭新的厂房,于是就成了从茶叶的采摘到产品加工到市场销售“一条龙”的直销模式。但是,庞大的团队也就意味着要付出巨大的成本。有的企业自己加工产品,但产品生产出来后,就“专心”于去寻找加盟商销售产品。因为这种加盟条件限 Direct marketing, franchising, and wholesale are the most common ways Pu’er tea is marketed over the past few years. Many Pu’er tea companies have strong bases and brand-new factory buildings. Therefore, they have become direct sales models from tea picking to product processing to market sales. However, a large team means huge costs. Some companies process their own products, but after the products are produced, they are “concentrated” to find franchisees to sell their products. Because of this joining conditions