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《市场营销学》是一门实践性很强的应用学科课程,同时也是市场经济中非常热门的学科。在高等教育改革深入推进的环境背景下,如何构建以就业为导向的课程教学体系,积极开展专业特色与行业特色鲜明的教学改革,以进一步提高市场营销专业学生的就业核心竞争力,已成为《市场营销学》课程教学改革的重点。基于此,文章就基于就业导向的《市场营销学》课程教学改革这一课题展开探讨与论述,以资参考。
Marketing is a highly practical applied subject course and a very popular discipline in the market economy. Under the background of deepening the reform of higher education, how to construct an employment-oriented curriculum teaching system, actively carry out the teaching reform with distinctive professional characteristics and distinctive industry characteristics so as to further enhance the employment core competitiveness of marketing major students and become the “ Marketing ”the focus of teaching reform. Based on this, the article is based on employment-oriented “marketing” course teaching reform to explore and discuss the subject, to reference.