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6月6日上午,国务院副总理张德江主持召开了国家三网融合协调小组工作会议,原则通过“三网融合”试点方案,消息一出,顿时成为整个ICT产业的聚焦点。6月9日,在上海电视节白玉兰国际广播影视技术论坛上,与会专家从多个角度、多个层面进行了三网融合的深入探讨。对这些观点剥茧抽丝,我们不难发现对于广电行业发展前景的希冀与迷茫、发展路径的分歧与对立,而认清三网融合的本质,无疑是做出正确抉择的基础。从技术、业务、用户的不同纬度,或者网络主体的不同经度,产业界对“三网融合”作出不同解读,可谓众说纷纭。而这种复杂性的根源在于,以互联网为核心的新媒体正在深刻地改变着既往的利益格局,并最终引发产业和体制的变革。具体到中国,业界不能仅仅盯住业务,还要深入技术、深入制度、深入媒介/媒体的本质来认识这一场伟大的产业革命,三网融合的未来在何处?答案是“互联网”。6月30日,随着国务院公布第一批试点地区名单,三网融合的发令枪正式打响,广电行业,时不我待!
On the morning of June 6, Zhang Dejiang, vice premier of the State Council presided over the working conference of the national tri-integration coordination team and passed the pilot scheme of “triple play” principle. As soon as the news came out, it suddenly became the focal point of the entire ICT industry. June 9, at the Shanghai TV Festival Magnolia International Broadcasting Television Technology Forum, participating experts from multiple angles, at multiple levels in-depth discussion of triple play. It is not difficult for us to find out the hope and confusion of the prospects for the development of broadcasting and television industry and the differences and contradictions in the path of development for these views. It is undoubtedly the basis for making the correct choice when it comes to understanding the nature of the triple play. From different perspectives of technology, business and users, or different longitudes of the main network, the industry can make different interpretations of the “triple play”. The root cause of this complexity is that the new media centering on the Internet is profoundly changing the previous pattern of interests and eventually leading to changes in industry and system. Specific to China, the industry can not just focus on business, but also in-depth technology, in-depth system, in-depth media / media to understand this great industrial revolution in this industry, the future of triple play where the answer is “Internet ”. June 30, with the State Council announced the first list of pilot areas, triple play started the gun officially started, radio and television industry, not wait!