个性化需求与固定化配方的矛盾是农资人亟待破解的难题。以前,中国农资市场经历了二次矛盾。第一次是上世纪末以前,农资市场的基本矛盾是产品处于严重供不应求状态。第二次时间是上世纪末到本世纪前十年,农资市场的基本矛盾是产品处于严重供过于求状态。个性化需求与固定化配方的矛盾是我们说的第三次矛盾。经过调查研究发现家庭农场对现存的农资经营服务并不满意。这“不满意”意味隐藏着深刻的矛盾性,那么这“矛盾性”是什么呢?我们经过深刻分析发现农资市场根本问题还是供给与需求之间的矛盾,但供给与需求的内涵却发生了根本性变化。这就是个性化需求与 The contradiction between individualized demand and fixed formula is a problem to be solved urgently by farmers. In the past, China’s agricultural market experienced a second contradiction. The first is the end of the last century, the basic contradiction in the agricultural market is the product in a serious shortage of supply. The second time is from the end of the last century to the first decade of this century. The basic contradiction in the agricultural capital market is that the product is in a state of serious oversupply. The contradiction between individualized demand and fixed formula is the third one we talk about. After investigation and study, it is found that the family farms are not satisfied with the existing agricultural capital management services. What does “contradictory” mean? After a profound analysis, we found that the fundamental problem of the agricultural capital market is the conflict between supply and demand, but the supply and demand The connotation has undergone fundamental changes. This is the individual needs and