国外银行业发展现实表明,只有在对金融市场进行认真调研的基础上,不断开发和推广适应现代人需求的金融产品和服务,并采取有效的营销策略,才能求得稳健发展。随着我国金融市场的日益发展,市场营销已引起了银行界的广泛关注。因此认真研究国外当代银行市场营销策略的特征,对于我们搞好市场营销是很有启发的。 The reality of the development of foreign banking shows that only by carefully studying the financial markets, it is necessary to constantly develop and promote financial products and services that meet the needs of the present generation and adopt effective marketing strategies in order to achieve sound development. With the continuous development of China’s financial market, marketing has aroused widespread concern in the banking sector. Therefore, careful study of the characteristics of contemporary foreign banks marketing strategy for our marketing is very enlightening.