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据学者对近年新闻传播学研究的观察与反思,使用人类学的田野调查方法“生产”出来的民族志传播研究文本给研究领域带来了鲜活的气息,也反映出其较大的应用空间。作为一种方法的民族志,同时也是一门需要在实践中雕琢的手艺,已有研究经验对于后来实践者有一定借鉴意义。本文回顾所进行的关于一家新闻网站的民族志研究经历,就研究者如何入场、在田野场地中的身份与位置、如何通过观察与访谈等进行数据采集,以及时间对于民族志研究的意义等方面进行分析,提供一些犯错与纠错、步步深入的经验与反思。
According to scholars’ observations and reflections on the study of journalism and communication in recent years, the research texts on ethnography using anthropological fieldwork “production ” have brought a fresh flavor to the field of study and also reflected their larger Application space. As a method of ethnography, but also a skill that needs to be carved in practice, the research experience has some reference for the later practitioners. This article reviews the history of ethnography conducted on a news site, how researchers collect information on their identities and locations in fields and fields, how data are collected through observation and interviews, and the implications of time for ethnographic research Analysis, provide some mistakes and error correction, step by step in-depth experience and reflection.