一、我国体育市场及体育产业发展的现状 自从新中国成立以来,党和政府就十分重视发展体育事业,但那时由于把体育事业当作纯社会公益事业来认识,拒绝把体育与市场联系起来,没有重视体育市场的建设。党的十一届三中全会以来,尤其是邓小平同志南巡讲话之后,随着我国体育改革的逐步 First, China’s sports market and the development of the sports industry since the founding of new China, the party and government attach great importance to the development of sports, but then as the cause of sports as a purely social public welfare to recognize, refused to link sports and the market , Did not pay attention to the construction of sports market. Since the Third Plenary Session of the Eleventh Central Committee of the Party, especially after Comrade Deng Xiaoping’s southern tour speech, with the gradual reform of our country’s sports