体验营销是一种为体验所驱动的全新的营销方式。企业以消费者为中心,通过对事件、情景的安排以及特定体验过程的设计,让消费者在感官体验中产生美妙而深刻的印象,并获得最大程度上的精神满足的过程。这种营销模式通过消费者参与营销流程,体现了顾客的参与性,将成为酒店业市场营销的主流。 Experiential marketing is a new way of marketing driven by experience. Consumers are the center of their business. Through the design of events and scenarios as well as the design of specific experience processes, consumers can make beautiful and deep impressions in the sensory experience and get the most spiritual satisfaction. This marketing model through consumer participation in marketing processes, reflecting the participation of customers, will become the mainstream hotel marketing.