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近两年来,随着“直销立法”问题在中国的热炒,直销这种“洪水猛兽”式的营销方式也逐渐铅华落尽,被国人去了“妖魔化”的外壳。诸多一度和它“泾渭分明”的企业也相继开始了对直销的理性化审视进程。这种状况的出现无疑标识着中国企业在追求营销突围中的执着精神,但在这种不甘寂寞的繁华背后,笔者却关注着一种“旧瓶新酒”的潜在危机。它仿佛是中国企业一种成长烦恼,总或深或浅,如影随形跟在试水直销的众多企业背后,让它们咀嚼着“火中取
The past two years, with the “direct sales legislation” issue in China’s hype, direct sales of this “Beast” type of marketing is also gradually lead, people are to go “demonized” shell. Many once and it “well-differentiated” businesses have also started the rationalization of direct sales process. The emergence of such a situation undoubtedly identifies the dedication of Chinese enterprises in the pursuit of marketing breakthrough, but behind the unwilling lushness, the author is concerned about the potential crisis of “old bottle of new wine.” It seems that a growing Chinese business troubles, always dark or shallow, go hand in hand with the test of water direct marketing behind many enterprises, let them chew the "fire to take