优化基层政务新媒体运行机制,提升运行效率和水平,是建设智慧政府的应有之义。经过一段时间实践,基层政务新媒体呈现出发展不均衡、需求指向性明显等特征,暴露出功能发挥的“政务性”、内容发布的“创新性”、运行状态的“回应性”、传播扩散的“影响力”不足等问题,需要创新多元路径来加以解决。 Optimizing the operation mechanism of grass-roots government affairs and new media and improving operational efficiency and standards are the proper meanings for building a smart government. After a period of practice, the new media at the grassroots government showed the characteristics of unbalanced development and obvious demand orientation, exposing the functions of “government affairs”, “content release” and “running status” Sexuality “, spread of ” influence "and other issues, the need for innovative and diverse path to be addressed.