从中国互联网第一则网络广告出现开始,精准就与网络广告如影随形,从未落伍,其他媒体还在采用锄头粗放式耕作的时候,一部分网络媒体已经使用了游标卡尺。精准已经成为所有网络营销人员的口头禅,无论是身价亿万的媒体老总,还是新进门的广告业界小弟,言必谈精准,那么是不是网络媒体已经可以实现精准传播了?这一点始终令笔者困惑。 From the advent of the first internet advertising on the Internet in China, precise and on-line advertising has never stopped falling behind and other media are still using hoes for extensive cultivation. Some online media have used vernier calipers. Precise has become a mantra for all Internet marketers, whether it is worth hundreds of millions of media CEOs, or the new door of the advertising industry younger brother, must be precise, so is it possible that the network media has been able to achieve accurate dissemination? This has always puzzled the author .