2004年9月,白沙签约雅典奥运会110米栏金牌得主刘翔,这位豪言“中国有我、亚洲有我”的小伙子成为白沙文化的形象代言人。此举首先是白沙自身的企业文化和品牌文化的提升,也为国内企业探索新的体育营销模式破了题。 今年以来,国内企业界有一个特别的现象,仿佛一夜之间“体育”两个字成了 September 2004, Baisha signed Athens Olympic gold medalist Liu Xiang 110 meters hurdles, the rhetoric “China has me, Asia has me,” the young man became the image of Baisha culture spokesman. This move is the first Baisha own corporate culture and brand culture upgrade, but also for domestic enterprises to explore new sports marketing model broke the question. This year, the domestic business community has a special phenomenon, as if overnight, “Sports” became the word