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文章介绍了数据挖掘的概念和相关技术,详细阐述了使用CRISP-DM的数据挖掘方法论实践乌鲁木齐电信公司的网格化营销建设,已到达实现电信业务网格化、精确化的分析和营销。
This paper introduces the concept and related technologies of data mining. It elaborates the practice of grid marketing of Urumqi Telecom Company by using CRISP-DM data mining methodology. It has reached the goal of gridding and accurate analysis and marketing of telecom services.