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德国大众两个在华的整车合资企业——上海大众和一汽-大众应该说是相当成功的企业,两家的产销量仍然分别居于中国轿车制造企业的第一、第二位。但勿容讳言,近几年其总体市场份额的滑落是个不争的事实。上海大众在1996年是市场份额的鼎盛时期,号称国产轿车市场的“半壁江山”;以后逐年有所回落,到2001年跌至33.41％,好在一汽-大众的市场份额明显提升,此时已达17.31％。“南片损失北片补”。这时,德国大众仍欣慰地声称,他们在中国大陆国产轿车的市场份额依然保持着50％。2002年上海大众和一汽-大众市场份额之和,又跌掉5个百
Volkswagen Both Volkswagen joint ventures in China - Shanghai Volkswagen and FAW - Volkswagen should be said that the company is quite successful, both the production and sales are still living in the Chinese car manufacturers, respectively, the first and second place. But let it be said that in recent years its overall decline in market share is an indisputable fact. Shanghai Volkswagen in 1996 was the heyday of market share, known as the domestic car market, “half the country”; after falling year by year, fell to 33.41% in 2001, Fortunately, FAW - Volkswagen significantly increased market share, this time has reached 17.31%. “South piece of North lost patch.” At this time, the German public still pleased to claim that their market share of domestic cars in mainland China still remained at 50%. In 2002 Shanghai Volkswagen and FAW - the mass market share and fell 5 hundred